Seeking: A Sales and Logistics Partner with a strong position and presence on the Scandinavian market: Available: A global player, primarily in the area of water-purification products.
This is roughly how a personal advertisement may have looked if GE Water & Process had put out an ad when they were looking for a partner. They quickly realised that Sweden’s biggest player in the area, the WIBAX Group, met all their requirements.
“Yes, you’d have to say that our new partnership with GE Water & Process really ‘fits like a glove’ for both parties,” says Jonas Wiklund, MD of the WIBAX Group.
WIBAX is taking over an existing GE market and a total of six employees. Two of these are based in Denmark, one in Finland and one in Norway, which means that WIBAX has expanded its sales team and is permanently represented in these countries. The agreement extends until 2019.
A stage in the billion kronor target
“I view this partnership as an important milestone in our strategy to extend our product portfolio for existing customers and, at the same time, as a stage in our ambition to increase volumes and achieve our turnover target of a billion kronor. This involves geographical expansion, new sectors and new products that are a good complement to our existing products,” says Jonas Wiklund.
“For GE, the opportunities for reaching and providing a service to customers will increase at the same time as we will have access to WIBAX’s terminals, good logistics and, of course, WIBAX’s customer contacts,” says Anders Tönder, previously responsible for GE Water & Process’ operations in Scandinavia and now Business Area Manager, WIBAX Energy AB.
Cost savings for the customer
GE Water & Process’ products focus on industrial water and process treatment, primarily with regard to corrosion, sedimentation and microbiological controls. An area that is regarded globally as very much expanding, particularly in the parts of the world where good water is a costly commodity that is in short supply.
“Our products, our equipment and our processes will help the customer to save money thanks primarily to reduced energy consumption, increased availability and the ability to extend the production time between stoppages for maintenance,” says Anders Tönder.
Convenient holistic solutions
“It feels very exciting that we can now offer customers in the petrochemical and paper pulp industries, mines and metal works a broader portfolio that will make it convenient for them to have a single supplier for different holistic solutions,” says David Wiklund, Marketing Director at WIBAX Energy AB.
